How does Instagram decide what you see first? Why do some of your posts get more views than others? And how does Instagram decide what to show you in the “Explore” section?
A few years ago, people missed 70% of feed content. For this reason, a new feed was presented that classified the publications according to what interested them the most and thus would make the user spend more time in the app consuming almost perfectly targeted content.
Algorithm overview:
Feed and stories: In these sections we understand that what we are looking for is to see content from friends and family -or in general people we follow- with the exception of ads that are greatly reduced but are also, in most cases, about content related to you, because that account has been indicated that you are part of the target audience of that ad.
Feed and stories: In these sections we understand that what we are looking for is to see content from friends and family -or in general people we follow- with the exception of ads that are greatly reduced but are also, in most cases, about content related to you, because that account has been indicated that you are part of the target audience of that ad.
The 5 interactions that have the highest priority when estimating are: the probability of spending a few seconds on a post, of commenting on it, of liking it, of saving it and of touching the profile photo.
To explore:
This section is similarly designed for you to discover new content based on accounts you follow and interact with.
The most important actions that reveal that you were interested in the content to explore are indicating that you like something, saving content and sharing publications so that the grids show more accurate content according to your tastes.
Reels:
Like the explore section, Reels shows you content from accounts you don't follow. But in this case they focus more than anything on content that entertains you. In addition, it has a "I'm not interested" button so that there is a more precise filter of the videos that are going to be suggested to you.
A very important indicator of your preferences and that Instagram takes into account is when you enter the audio page, which would indicate that this content inspired you to create your own Reels.